UNITED STATES
                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549
                                     
                               SCHEDULE 13D
                 Under the Securities Exchange Act of 1934
                           (AMENDMENT NO. 16) *
                                     
                    Coca-Cola Bottling Co. Consolidated
                             (Name of Issuer)
                                     
                  Common Stock, Par Value $1.00 Per Share
                      (Title of Class of Securities)
                                     
                                 191098102
                              (CUSIP Number)
                                     
                             James E. Chestnut
             Senior Vice President and Chief Financial Officer
                           The Coca-Cola Company
                            One Coca-Cola Plaza
                          Atlanta, Georgia 30313
                              (404) 676-2121
               (Name, Address and Telephone Number of Person
             Authorized to Receive Notices and Communications)

                              With a Copy to:
                         Carol Crofoot Hayes, Esq.
                           The Coca-Cola Company
                            One Coca-Cola Plaza
                          Atlanta, Georgia 30313

                                     
                             February 20, 1997
          (Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to
report the acquisition which is the subject of this Schedule 13D, and is
filing this schedule because of Rule 13d-1(b)(3) or (4), check the
following box [  ].

*The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which
would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities
Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of
that section of the Act but shall be subject to all other provisions of the
Act (however, see the Notes).


                               SCHEDULE 13D
CUSIP No. 191098102

1    NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

     The Coca-Cola Company
     58-0628465

2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                       (a) [   ]
                                                       (b) [ X ]
3    SEC USE ONLY

4    SOURCE OF FUNDS*
     N/A

5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
     ITEMS 2(d) OR 2(e)
     N/A                                                    [   ]

6    CITIZENSHIP OR PLACE OF ORGANIZATION
     State of Delaware

 NUMBER OF    7  SOLE VOTING POWER
  SHARES         2,213,007 shares of Common Stock, $1.00 par value per share
BENEFICIALLY
  OWNED BY    8  SHARED VOTING POWER
   EACH          None
 REPORTING
  PERSON      9  SOLE DISPOSITIVE POWER
   WITH          2,213,007 shares of Common Stock, $1.00 par value per share

             10  SHARED DISPOSITIVE POWER
                 None

11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
     2,213,007 shares of Common Stock, par value $1.00 per share

12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
                                                             [   ]

13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
     31.41%

14   TYPE OF REPORTING PERSON*
     CO
                                     
                   *SEE INSTRUCTIONS BEFORE FILLING OUT!

                                   - 2 -



ITEM 1.   SECURITY AND ISSUER

This statement relates to the Common Stock, par value $1.00 per share
(the "Common Stock"), of Coca-Cola Bottling Co. Consolidated, a
Delaware corporation ("Consolidated").  The principal executive offices
of Consolidated are located at 1900 Rexford Road, Charlotte, North
Carolina 28211.


ITEM 2.   IDENTITY AND BACKGROUND

Item 2 is hereby amended and restated as follows:

     This statement is being filed by The Coca-Cola Company, a Delaware
     corporation, having its principal executive offices at One
     Coca-Cola Plaza, Atlanta, Georgia 30313, telephone (404)676-2121.

     The Coca-Cola Company is the largest manufacturer and distributor
     of soft drink concentrates and syrups in the world.  The Minute
     Maid Company (formerly known as Coca-Cola Foods), a division of
     The Coca-Cola Company, is the world's largest processor of
     packaged citrus products.

     Certain information with respect to the directors and executive
     officers of The Coca-Cola Company is set forth in Exhibit A(99)
     attached hereto, including each director's and executive officer's
     business address, present principal occupation or employment,
     citizenship and other information.

     Neither The Coca-Cola Company nor, to the best of its knowledge,
     any director, executive officer or controlling person of The
     Coca-Cola Company has, during the last five years, been (a)
     convicted in a criminal proceeding (excluding traffic violations
     or similar misdemeanors), or (b) a party to a civil proceeding of
     a judicial or administrative body of competent jurisdiction as a
     result of which proceeding either The Coca-Cola Company or any
     director, executive officer or controlling person of The Coca-Cola
     Company was or is subject to a judgment, decree or final order
     enjoining future violations of, or prohibiting or mandating
     activities subject to, or finding any violation with respect to
     federal or state securities laws.


ITEM 4.   PURPOSE OF TRANSACTION

Item 4 is hereby amended by adding the following:

     As previously described in Amendment No. 15 to Schedule 13D
     dated January 17, 1997, on December 16, 1996, Consolidated
     announced that it expected to purchase from its stockholders
     about 508,690 shares of Common Stock pursuant to a Dutch
     auction self-tender offer.  In addition, on January 7, 1997,
     as previously described, Consolidated announced that it had
     purchased 145,260 shares of Common Stock in a private transaction
     with a single stockholder.  Consolidated indicated on January 7,
     1997, that following these purchases it had 7,320,609

                                   - 3 -



     shares of Common Stock outstanding and 1,319,862 shares of
     Class B Common Stock outstanding.

     Pursuant to the Stock Rights and Restrictions Agreement, The
     Coca-Cola Company has agreed that if it (a) owns 30.67% or more of
     the outstanding shares of common stock of Consolidated (i.e.,
     shares of both Common Stock and Class B Common Stock) or (b) owns
     23.59% or more of the total votes of all outstanding shares of all
     classes of capital stock of Consolidated, it will (x) negotiate in
     good faith for a sale of the shares of common stock of
     Consolidated in excess of 29.67% to Consolidated and (y) in any
     event exchange that number of shares of Class B Common Stock for
     shares of Common Stock so that it will (i) own from 20% to 21% of
     the outstanding shares of Class B Common Stock and (ii) hold from
     22.59% to 23.59% of the total votes of all outstanding shares of
     all classes of capital stock of Consolidated.

     As a result of the purchases by Consolidated in December 1996 and
     January 1997, The Coca-Cola Company following such repurchases
     owned approximately 31.92% of the total number of outstanding
     shares of common stock (i.e., shares of both Common Stock and
     Class B Common Stock).  Accordingly, as previously described, on
     January 17, 1997, The Coca-Cola Company commenced negotiations
     with Consolidated regarding the repurchase by Consolidated from
     The Coca-Cola Company of approximately 275,000 shares of Common
     Stock in accordance with the Stock Rights and Restrictions
     Agreement.  On February 20, 1997, The Coca-Cola Company sold to
     Consolidated, in accordance with the Stock Rights and Restrictions
     Agreement, 275,490 shares of Common Stock at a price of $47.50 per
     share in cash.

     Except as discussed herein or as previously disclosed in this
     Schedule 13D, The Coca-Cola Company does not have any plans or
     proposals which relate to or would result in:

          (i)  The acquisition by any person of additional securities
     of Consolidated, or the disposition of securities of Consolidated;

         (ii)  An extraordinary corporate transaction, such as a
     merger, reorganization or liquidation, involving Consolidated or
     any of its subsidiaries;

        (iii)  A sale or transfer of a material amount of assets of
     Consolidated or of any of its subsidiaries;

         (iv)  A change in the present board of directors or management
     of Consolidated, including any plans or proposals to change the
     number or term of directors or to fill any existing vacancies on
     the board;

          (v)  Any material change in the present capitalization or
     dividend policy of Consolidated;

         (vi)  Any other material change in Consolidated's business or
     corporate structure;

                                   - 4 -



        (vii)  Changes in Consolidated's charter, bylaws or instruments
     corresponding thereto or other actions which may impede the
     acquisition of control of Consolidated by any person;

       (viii)  Causing a class of securities of Consolidated to be
     delisted from a national securities exchange or to cease to be
     authorized to be quoted in an interdealer quotation system of a
     registered national securities association;

         (ix)  A class of equity securities of Consolidated becoming
     eligible for termination of registration pursuant to Section
     12(g)(4) of the Exchange Act; or

          (x)  Any action similar to any of those enumerated above.

     However, The Coca-Cola Company at any time may propose any of the
     foregoing which it considers desirable.


ITEM 5.   INTEREST IN SECURITIES OF THE ISSUER

Item 5 is hereby amended by adding the following:

     On February 20, 1997, The Coca-Cola Company sold to Consolidated,
     in accordance with the Stock Rights and Restrictions Agreement,
     275,490 shares of Common Stock at a price of $47.50 per share in
     cash.

     Following such sale, The Coca-Cola Company beneficially owns
     2,213,007 shares of Common Stock (or approximately 31.41% of the
     outstanding shares of Common Stock at February 20, 1997), and
     269,158 shares of Class B Common Stock (or approximately 20.39% of
     the outstanding shares of Class B Common Stock at February 20,
     1997).  Following such sale, The Coca-Cola Company beneficially
     owns shares of Consolidated representing in the aggregate
     approximately 22.71% of the total votes of all outstanding shares
     of all classes of capital stock of Consolidated.


ITEM 6.   CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH
          RESPECT TO SECURITIES OF THE ISSUER

Item 6 is hereby amended by adding the following:

     On February 20, 1997, The Coca-Cola Company sold to Consolidated,
     in accordance with the Stock Rights and Restrictions Agreement,
     275,490 shares of Common Stock at a price of $47.50 per share in
     cash.


ITEM 7.   MATERIAL TO BE FILED AS EXHIBITS.

Item 7 is hereby amended by adding the following:

  Exhibit A (99) - Directors and Executive Officers of The Coca-Cola
                   Company

                                   - 5 -



                                SIGNATURES
                                     
     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete
and correct.
     
                              THE COCA-COLA COMPANY
                              
                              By: /s/ JAMES E. CHESTNUT
                                 James E. Chestnut
                                 Senior Vice President and
                                 Chief Financial Officer
                                 
Date: February 21, 1997

















                                   - 6 -



                               EXHIBIT INDEX
                                     

EXHIBIT                         DESCRIPTION

 A (99)   Directors and Executive Officers of The Coca-Cola Company



                                                      EXHIBIT A (99)
                                    
                                    
        DIRECTORS AND EXECUTIVE OFFICERS OF THE COCA-COLA COMPANY
                                    
                                    
     Set forth below is the name, business address, present occupation
or employment and five-year employment history of each director and
executive officer of The Coca-Cola Company.  Except as indicated below,
each such person is a citizen of the United States.  None of the
directors and executive officers named below own any Common Stock of
Coca-Cola Bottling Co. Consolidated.  Directors of The Coca-Cola Company
who are also executive officers of The Coca-Cola Company are indicated by
an asterisk.  Except as indicated below, the business address of each
executive officer of The Coca-Cola Company is One Coca-Cola Plaza,
Atlanta, Georgia 30313.


DIRECTORS OF THE COCA-COLA COMPANY
PRINCIPAL OCCUPATION NAME OR EMPLOYMENT ADDRESS Roberto C. Goizueta * Chairman of the Board of Directors and Chief Executive Officer of The Coca-Cola Company M. Douglas Ivester * President and Chief Operating Officer of The Coca-Cola Company Herbert A. Allen President, Chief Executive Allen & Company Officer and a Managing Director Incorporated of Allen & Company Incorporated, 711 Fifth Avenue a privately held investment New York, NY 10022 banking firm Ronald W. Allen Chairman of the Board, President Delta Air Lines, Inc. and Chief Executive Officer of Hartsfield International Delta Air Lines, Inc., a major Airport U.S. air transportation company Atlanta, GA 30320 Cathleen P. Black President of the Hearst Magazines Hearst Magazines Division of The Hearst Corporation 959 8th Avenue a major media and communications New York, NY 10019 company Warren E. Buffett Chairman of the Board of Berkshire Hathaway Inc. Directors and Chief Executive 1440 Kiewit Plaza Officer of Berkshire Hathaway Omaha, NE 68131 Inc., a diversified holding company Charles W. Duncan, Jr. Private investor Duncan Interests 600 Travis, Suite 6100 Houston, TX 77002-3007
DIRECTORS OF THE COCA-COLA COMPANY
PRINCIPAL OCCUPATION NAME OR EMPLOYMENT ADDRESS Susan B. King Leader in Residence, Hart Hart Leadership Program Leadership Program, Duke Terry Sanford Institute University, a program for the of Public Policy development and advancement of Duke University leadership and management Box 90248 skills in the public and private Durham, NC 27708-0248 sectors Donald F. McHenry University Research Professor Edmund A. Walsh School of Diplomacy and International of Foreign Service Affairs, Georgetown University; Georgetown University President of The IRC Group, a Washington, D.C. 20057 New York City and Washington, D.C. consulting firm Sam Nunn Partner of the law firm of King & Spalding King & Spalding since 191 Peachtree Street January 3, 1997; member of the Atlanta, GA 30303-1763 United States Senate from 1972 through 1996 Paul F. Oreffice Retired as Chairman of the Board Fairfield Homes, Inc. of Directors of The Dow Chemical Suite C-226 Company in 1992 (The Dow Chemical 7373 N. Scottsdale Road Company is a diversified chemical, Scottsdale, AZ 85253 metals, plastics and packaging company) James D. Robinson III Chairman and Chief Executive J.D. Robinson Inc. Officer of RRE Investors, LLC, a 22nd Floor private venture investment firm; 126 East 56th Street President of J.D. Robinson Inc., New York, NY 10022 a strategic advisory company Peter V. Ueberroth Investor and Managing Director, The Contrarian Group, Inc. The Contrarian Group, Inc., a Suite 900 management company 500 Newport Center Drive Newport Beach, CA 92660 James B. Williams Chairman of the Board of SunTrust Banks, Inc. Directors and Chief Executive P.O. Box 4418 Officer, SunTrust Banks, Inc., Atlanta, GA 30302 a bank holding company
EXECUTIVE OFFICERS OF THE COCA-COLA COMPANY
PRINCIPAL OCCUPATION NAME OR EMPLOYMENT ADDRESS Ralph H. Cooper Senior Vice President and President The Minute Maid Company and Chief Executive Officer of 2000 St. James Place The Minute Maid Company Houston, TX 77056 Douglas N. Daft Senior Vice President and President of the Middle and Far East Group Mr. Daft is a citizen of Australia. Timothy J. Haas Senior Vice President and President of the Latin America Group E. Neville Isdell Senior Vice President and President of the Greater Europe Group Mr. Isdell is a citizen of the United Kingdom and Northern Ireland. Jack L. Stahl Senior Vice President and President of the North America Group Carl Ware Senior Vice President and President of the Africa Group Anton Amon Senior Vice President and Manager of the Product Integrity Division James E. Chestnut Senior Vice President and Chief Financial Officer Mr. Chestnut is a citizen of the United Kingdom. Joseph R. Gladden, Jr. Senior Vice President and General Counsel George Gourlay Senior Vice President and Manager of the Technical Operations Division Earl T. Leonard, Jr. Senior Vice President, Corporate Affairs Sergio S. Zyman Senior Vice President and Chief Marketing Officer